First Street Napa sees 129% jump in retail traffic over 2021

With 26 New Leases Since 2020, Property Is Approaching 90% Occupancy

New Tenants Include Grammy Award Winning Recording Artist John Legend’s LVE Lounge Wine Collection, Anthropologie, Chateau Buena Vista, Vineyard 29, and Todd Humphries’ Kitchen Door


NAPA, CA, MAY 20, 2022 — Zapolski Real Estate today announced that retail traffic has increased 129% for the TTM 2021 at its First Street Napa retail property located in downtown Napa. Zapolski has been re-developing First Street Napa as a “destination experience” concept. With a combined 26 leases signed since 2020 and leases to date, First Street Napa will achieve approximately 90% occupancy by this fall. The property continues to see exceedingly strong demand from national and local retail tenants as travel to Napa Valley continues to increase.

Zapolski Real Estate announced new and expanded leases at its First Street Napa property:

  • lululemon is doubling the size of its current footprint to 4,773 square feet to create a dynamic retail presence along First Street in downtown Napa that will open in September
  • Grammy Award winning recording artist John Legend’s Legend Vineyard Exclusive (LVE) Wine Collection, known as LVE Lounge, will open in late fall
  • Napa favorite Compline Restaurant is expanding its presence after signing a second lease for 1,845 sf for its first-ever Compline Wine Shop and opens in October
  • Chef Todd Humphries’ Kitchen Door restaurant opens June 7
  • Mecox relocated to a new permanent suite at 1300 First Street
  • State & First has opened in a new, upgraded location
  • Habituate is relocating to a new upgraded and permanent suite at 1300 First Street
  • Mason Verbena is leasing 1,970 sf and opens in July
  • VonSaal ADJUNKT signed a lease for 2,573 sf and opens in August
  • Brown Estate winery signed for a second location taking 1,626 sf and opens in October
  • Michael McDermott’s Selected Works gallery is leasing 1,883 sf and opens in June

 “We are seeing very strong and sustained retail traffic as local Napa consumers and tourists alike resume their shopping, travel and vacation activities,” said Todd Zapolski, principal and managing member, Zapolski Real Estate LLC. “We are thrilled to welcome so many premier national and local retail shops, tasting salons, entertainment, arts and hospitality venues that are elevating the ‘destination experience’ concept we are delivering to our First Street Napa patrons.”

In March 2022, Zapolski Real Estate announced a new relationship with di Rosa Center for Contemporary Art to feature art and sculpture installations at the developer’s new “Artist Alley at First Street Napa” as part of a program for visitors to celebrate the arts, culture, and community events and gatherings during their retail shopping and dining experience.

Beginning in late 2017, First Street Napa revitalized the retail experience within the historically quiet downtown Napa area. Today, First Street Napa is the most popular, new must-visit destination for retail, food and drink in Napa Valley and offers an immersive experience that includes cultural art exhibits, outdoor entertainment, and more. The property was developed by Zapolski Real Estate LLC in cooperation with Trademark Properties.


First Street Napa Tenants 

National retail brands and leading independent Napa artisan businesses at First Street Napa include: The Bennington Napa Valley, California Brandy House, Cupcake, Milo & Friends, Habituate Lifestyle + Interiors, Honey Whiskey Boutique, C’est La Paire, Copperfield’s Books, Napa Valley Welcome Center, Pera Rug, Riza Plants, Tay & Grace, PAINT Nail Bar, Spaces Napa Valley and Free People, Archer Hotel Napa, Brown Estate Wines, Charlie Palmer Steak Napa, Compass Realty, Compline Wine Bar + Restaurant, CYCLESOCIETY, Eiko’s Seafood Restaurant, John Anthony Family of Wines, Kalifornia Jean Bar, lululemon, Makers Market, Mayacamas Downtown, Mecox, Napastäk Napa Valley, Napa Valley Jewelers, Overland, Silicon Valley Bank, Sky & Vine Rooftop Bar, State & First, and the Wayfarer, Wade Cellars and Newfound Wines office.


About Trademark Property Company

Trademark Property Company is a full-service real estate firm focused on investments, development, and institutional services of retail, multifamily, office and mixed-use properties. Fort Worth, Texas-based Trademark, which celebrates its 30th anniversary this year, has invested in, developed, or redeveloped 21 million square feet of mixed-use, multifamily, and retail assets worth $4.5 billion. Trademark’s experienced team of more than 174 employees is currently responsible for a 16-property portfolio totaling approximately 11.2 million square feet of mixed-use and retail projects across the country. A three-decade leader in navigating the changing mixed-use real estate landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit


About First Street Napa
First Street Napa is a 325,000-square-foot mixed-use property that spans three city blocks in the heart of downtown Napa and features Napa’s top independent artisan retailers, popular national retail brands, exceptionally designed landscaping and seating areas, and locally curated art installations that appeal to visitors of all ages. The property was developed by Zapolski Real Estate LLC in cooperation with Trademark Properties as part of its vision to create an immersive destination experience for shopping, wine tasting, lifestyle, hospitality, and dining. Visit and follow @FirstStreetNapa on Facebook, Instagram, and Twitter for complete details on other opening activities and special events.


Media Contact: Alfred Leach / 203.722.0923